What information should you include on a flag design?

Flag printing is a very useful form of marketing. With just a few simple shapes and colours, you can have hundreds of thousands, even millions of people recognising your brand at a moment’s glance. For the most effective flag printing, there are some key points to consider: 

Your logo 

A good flag is like a good brand. It should be simple enough to recognise without a moment’s hesitation. The key is usually in the logo – it needs to be simple enough for anyone to recognise it without any other information. So long as your logo is on your flag and is easily recognisable, you’ll have a successful flag.  

Messaging 

Ensure the messaging on your flag is simple and succinct. There isn’t much space on a flag so you want people to know what you are about in a simple sentence. This wants to be consistent with your other marketing materials so consider your message carefully as you don’t have much space to work with to get it right. 

Colour 

This is the time to keep your colour palette simple. If you have brand colours, now is the time to use them and allow them to shine through on your flag. Although you may need to give thought to your brand colours and ensure they are giving the right impression and represent your brand at its best. Consider the colour psychology of your flag to ensure it aligns with your brand’s psychology; hopeful, calming, unbiased, provoking, optimistic or aware.  

Images 

An image can speak a thousand words, making them ideal for flags where space is limited. Make sure you choose an image that is in keeping with your business and brand and highlights what it is you are trying to sell or promote to your customers. People will remember imagery more than words, so make sure you have chosen the right image for your marketing campaign.  

Freestanding flag printing with Colin Cross 

Freestanding flags are highly versatile and easily transported and assembled. At Colin Cross, our flag printing options will introduce high impact advertising at any event or boost visibility of business promotions. Our flag printing services offer Crest flags, Feather flags, and Teardrop flags.  

If you’re in the market for flag printing or would like to know more, look no further than Colin Cross; printers in Lancaster with over 40 years of experience in the printing industry. 

We are able to tackle almost all your printing needs in house, giving you and your business access to one of the best printing companies in the Lancaster area, and indeed the UK as a whole. To find out more, simply contact us on 01995 602288 or email: info@colincrossprinters.co.uk