Top 10 tips for business card printing

When it comes to successful networking, business cards are the most effective marketing tool. They offer up all your contact details in one manageable card that can be easily stored in your pocket, or wallet, ready to utilise at a moment’s notice. Great as an introduction to new and potential customers, as well as an easy point-of-contact for existing customers, business cards offer an excellent first, and lasting impression. With this in mind, there are many things to consider when producing a successful business card. Here are our top tips for business card printing:

 

1. Choose your stock carefully

The stock you print your card on is one of the most important factors, especially when it comes to business cards. They should be premium quality so they not only look good but stand the test of time. Opt for uncoated stock if you are going for a text-based design. And consider silk or gloss if you’re wanting to include bold colours and images.

 

2. Consider your design

Whilst the information on your business card is informative, you still want your design to stand out. Remember, you want your design to be unique to you and your business, so choose your design carefully.

 

3. Single or double sided

Consider whether you want to use one or both sides of the card to utilise the space, design and information effectively. Whilst single sided is more cost effective, you may be able to create more gravitas with double sided.

 

4. Colour scheme

The choice of colour reflects your brand and your core values so make sure you choose it wisely. Bright and bold colours will create good stand-out. However, sometimes monochrome can create a more sophisticated look. If you already have brand colourways, it is always beneficial to incorporate these into the design, bringing a sense of consistency.

 

5. Other finishes

You may want to add a little extra finesse to your design through embossing or spot UV to emphasise your logo, keeping your brand at the forefront of the design and the mind of the recipient.

 

6. Font and size

Choose a font that is consistent with your brand image. If you already use one, make sure it works, looks professional and is legible. Ensure the size of font you choose too, is equally easy to read.

 

7. Contact information

The main point of a business card is to provide people with your contact information; your business name, your name, and your contact information – phone and email. Sometimes a physical address and your job title is also helpful to have. Ensure you include these key points otherwise your business card is rendered ineffective.

 

8. Additional information

Business cards are primarily designed to promote contact details and services. Any more information and your message might get lost. If you feel the need to include more information, one way to do this would be to add a QR code that links to your website or perhaps a special offers page? This then ties your print materials in with your digital materials.

 

9. Remember bleed

It’s always important to remember the bleed area of your business card for a number of reasons. You do not want to accidentally chop off any important information. And you want to make sure you use the full height and width of the design for any images so to avoid any white edges as a result of cutting tolerances.

 

10. Hand them out

After all the time and effort taken to produce your business cards, be sure you have them to hand to offer out to both new and existing customers. It’s never too much to ask people if they have your business card, and to offer them out. That is the sole purpose of having them – to ensure everyone has your contact information. And if you haven’t got one, you’re missing out on a huge marketing opportunity. So, make sure you use them properly.

 

Business card printing with Colin Cross

There is nothing more important than a well-designed business card. It can make or break your relationship with new and existing customers. So, designing the right card is vital to making the correct first, and lasting impression. If you’re in the market for some business card printing or would like to know more, look no further than Colin Cross; digital print experts specialising in printing services in Preston, Lancaster and Morecambe, and with over 40 years of experience in the printing industry.

We are able to tackle almost all your printing needs in house, giving you and your business access to one of the best printing companies in the Lancaster area, and indeed the UK as a whole. To find out more, simply contact us on 01995 602288 or email: info@colincrossprinters.co.uk.