Things To Consider When Making A Brochure

Many businesses use printed materials as part of their marketing and advertising ‘armoury’ – and printed brochures and leaflets can be affordable and effective marketing tools. In order to get the best results from your printed brochures there are certain aspects to factor in with regards to your design and final print – here are some important considerations for your brochure printing:

Type Of Brochure

From the outset you need to decide what content and format of brochure you want to create – there are different forms of brochure printing available to you. If you want to provide your customers or clients with a detailed document containing a lot of information, then you will most likely want to opt for a multiple-paged booklet or brochure. If your document is to be a more concise and direct marketing message, then your better choice might be a folded leaflet. 

Folded Leaflets

These leaflets are basically compact brochures and are the ideal format for printed items such as menus or advertising materials. Leaflets can be produced in many different fold formats – a single fold leaflet is a simple two-page document providing four printing surfaces whereas a gate fold leaflet offers six print surfaces and has a more expensive appearance, as does a standard concertina folded leaflet. Other, more detailed, folds – parallel fold, reverse map fold, standard letter fold and others – can be produced that offer more printing surfaces to display your information and images. 

Brochure Sizes and Types

A major consideration in ordering any brochure is the size of document you require – there are varied sizes and shapes you can choose from for your brochure design. If you want a smart-looking, professional finish to your document then you should consider saddle stitched brochure printing – these brochures are easy to produce and provide an expensive look for an affordable cost! Other brochure finishes and styles that offer a high-end appearance are perfect bound brochures and catalogues, whilst a wiro-bound finish provides a durable and sturdy brochure. If you wanted a more expensive, high-end brochure then consider a hardback covering or a customised branded notebook – both of which project a professional image!

Print Resolution

If you are including pictures or images in your chosen brochure content, it is important to consider the quality of the image – you want a clear and concise image for your brochure so ensure that you use the correct resolution for your pictures – you don’t want a ‘fuzzy’ or blurred image that looks unprofessional! Any photograph being reproduced should be a minimum of 300 dpi (dots per inch) and, generally speaking, the bigger the better!

The other aspect to consider for your printed pictures is the colour tone – there can be a big difference between how an image appears on your screen and the final printed image – consult with your print company as to how best to produce the result you want.

Colin Cross printers are an established and respected print company offering  the best printing services Preston and surrounding area can offer – speak with their knowledgeable and experienced staff about brochure printing and any other printed stationery your business may require.

Choose Colin Cross Printers for your brochure printing

If you’re in the market for a new brochure or would like to know more about the brochure printing process, look no further than Colin Cross; digital print experts specialising in printing services in Preston, Lancaster and Morecambe, and with over 40 years of experience in the printing industry.

We are able to tackle almost all your printing needs in house, giving you and your business access to one of the best printing companies in the Lancaster area, and indeed the UK as a whole. To find out more, simply contact us on 01995 602288 or email: info@colincrossprinters.co.uk.