5 Reasons To Use Promotional Pens
Companies use many different forms of advertising and marketing to promote their business and brand – everything from sophisticated digital marketing campaigns to printed advertising materials, such as brochures, flyers, catalogues and more. Some of these marketing options can prove expensive and difficult to maintain over time – there are, though, some other more ‘simpler’ marketing materials you could consider! One of the more affordable – and effective – marketing material options is the luxury branded pen – people love physical marketing, something that is a tangible, practical object they can actually make use of and with which they can physically interact.
Whilst we are constantly bombarded with other forms of advertising, a branded pen is a simple object that people identify with and will notice – and you can reach hundreds of people quickly and cost-effectively with this branded merchandise. Here are some aspects of branded promotional pens you should consider for your business marketing merchandise:
Cost
A basic strength of a branded pen as an effective advertising tool is the affordable nature of production – buying and print branding pens can be acquired cheaply and quickly. The pens are durable and long-lasting products that can display your company brand and colours constantly over a long period. Selecting a good quality pen to carry your company brand is important – the cheapest is not necessarily the best option – but opting for a good quality pen is still inexpensive to buy and print in bulk and will present to your customers a quality item that they will perceive as valuable.
Choice
There are a myriad of choices when to comes to purchasing pens – brand name pens, highlighters, markers, banner pens, stylus pens, metal and plastic pens, novelty pens and more besides! Any selection of these options, once branded with a well-designed logo, will effectively advertise your company or business to a wide audience on a constant basis and garner positive reactions for your brand.
Brand Loyalty
Branded luxury pens help you to build a loyal customer base – the constant use of a quality branded pen by someone creates an impression of a high-quality product, so when that person is considering other business items, your brand will be uppermost in their initial thoughts as a company that provides high-quality products and services.
Brand Exposure
People use pens every day – they are a constant feature in any business environment or setting and are, therefore, constantly visible! A high-quality pen will last a long time and attractive pens are appealing for people to pick-up and use – so not only does the actual user see the brand every day but also all work colleagues have the same exposure to the logo and brand advertised on the pen.
Versatility
One of the features of the branded pen is that it is a practical object and tool – most advertising is for show only, something to be seen, whereas a branded pen is of actual practical use! It is something that is of value every day – we all write in some form on a daily basis, which means that a branded pen will get picked-up and used – and therefore seen – repeatedly and regularly.
If your company is considering branded promotional pens for marketing, then contact Colin Cross Printers – they are the top online print shop in Lancaster. As well as producing quality luxury branded pens in Lancaster, they are at the forefront in producing high-end business stationery and marketing materials of all types, and are a well-respected name in the Lancaster printing community.
Colin Cross – the print company to go to for online and local printing in Lancaster
Is your business based in Lancashire? Colin Cross has over 50 years of printing experience and are experts in the field of business stationery. They are a reliable printer in the Lancaster area but have a huge client base that is nationwide. For anything print, they have you covered. Contact them today to find out how they could help your business.