The Best Places To Position A Roller Banner
Many businesses use roller banners as part of their advertising and marketing tools to promote their brand and encourage trade or custom. To be truly effective though, the roller banners need to be strategically placed where they can have the greatest impact and influence on those who see them. Here are some tips as to how to get the best from your roller banner printing services:
Retail Entrances
One of the most often used positions of roller banners is right at the front of a retail unit entrance – roller banners stand around 2 metres high and placed alongside a store entrance will automatically catch the eye of any passing footfall encouraging them to explore further and enter your store. The banners can notify potential passing customers of any special product promotions the store may be running or inform them of temporary sales and offers. Roller banners can be double-sided, so can attract attention from both ways in a busy shopping mall or precinct or can display two different aspects simultaneously.
Roller banners positioned in the entranceway of a business convention or trade show can offer important information about, and directions to, your specific trade stand – often the first step to gaining new business!
Business Reception Areas
Once people have entered your business premises, it is known that they generally glance to their left then focus attention to the right side of a room or space – so positioning a roller banner to that side of your entrance or reception area will have an impact on visitors or customers. It is a good idea to keep the display content of these banners simple and succinct – lengthy or complicated text will discourage people from reading it – use attractive images and short phrases for maximum impact.
Corridor or Passageway
If your business premises has long corridors or passageways – an hotel or sports centre and such – then using roller banners as ‘endcaps’ can be very useful. An attractively- designed roller banner at the end of a long corridor can entice people to walk down to properly view the content and take them to areas of your business premises they may not have otherwise accessed. Remember when using roller banners in these positions to properly light the banner to attract attention and make it easy to read from a distance.
Specific Products
Strategically placed roller banners around a store can encourage sales in different ways – as well as highlighting specific individual products or services, they can positively influence customer behaviour! It is shown that if a man tries on a clothing item in a store he is 65% likely to buy it – so having roller banners next to specific items directing people to the changing rooms may be the ‘extra push’ they need to purchase the item!
Window Displays
Many businesses expend time, money, and energy on producing attractive and spectacular window displays to attract customers from outside – roller banners are great tools to use as part of these displays. They are effective as backdrops behind the individual items on show offering both context and information to the overall display.
Roller banners thoughtfully and correctly placed can be a real boost to sales – they are lightweight and portable, so easily moved and deployed in different locations and offer a great return on investment. If your business is looking for banner printing in Lancaster or the surrounding areas, then speak with Colin Cross Printers. They are an established and respected commercial printer that offer a comprehensive service for business printing of all types including the very best roller banner printing in Lancaster – their knowledgeable and professional staff can offer you advice and guidance on all manner of commercial printing services.