Banners Vs Flags – Which To Choose?

Of all marketing and advertising methods employed by businesses, flag and banner printing are some of the most versatile and effective. Different shapes, sizes, and display options make them suitable for an array of advertising purposes – here is some information on the different options and merits of banner and flag printing: 

Banners

Banner printing has long since been a favoured form of corporate marketing and advertising – banners can be printed in a wide variety of shapes and sizes in a range of materials for both inside and outdoor use in various locations. Vinyl banners can be displayed in shopfronts, business premises lobbies, tradeshow booths and outdoor walls to promote a business brand, promote sales generally or advertise special offers, and effectively promote events – or can be used simply as aesthetic décor!   

Different Display Methods:

• Hung Vinyl – Typically displayed against a wall or as free-hanging above a public space.   
• Banner Stands – A structure (usually metallic) holds the banner taut and upright – typically seen on pavements outside businesses or on display in business exhibitions and conventions. 
• Street Banners – Tall, vertical banners usually seen lining street lampposts. 
• Step-And-Repeat Banners – A series of banners displaying repeated images – usually company logos or sponsors names.  

Flags

Flag printing has some common features and uses as with banners – they can be deployed both indoors and outdoors and are made from similar or same materials. Flags, however, have a different aesthetic quality – their movement in the wind attracts attention making them effective advertising tools. Used primarily to identify locations – your display stand at an exhibition, highlighting your premises and such – they are also effective for sales promotions, boosting brand recognition and image, and at trade shows and exhibitions. 

Different Display Methods:  

• Feather – Feather shaped flags are attached to poles that bend over the top of the flag and have a fabric that curves across the bottom creating a feather-like shape and effect. 
• Straight – These flags have a similar curve at the top of the flag, but no bottom curve. 
• Edge – These flags are somewhat smaller versions of a banner – rectangular in shape they are held by a straight bar from the top with the design stretching all the way across.  
• Teardrop –Teardrop flags have a curved top with the flag’s edge diagonally cut from the end of the pole to the base. These flags are stretched tauter than others resulting in reduced movement in the wind. 

Benefits of Both

Both banners and flags provide prominent visibility – designed with bright, bold colours and images either will grab attention from passers-by. The sheer size of banners demand attention whilst the fluid movement of flags will also catch the eye. 

Whether you are promoting a specific product or event, or just trying to enhance your brand image, both banners and flags can boost your corporate presence if strategically placed – ensure they display your brand colours and logo, and both these methods will ensure your company name will become more established. 

Choose Colin Cross Printers for flag and banner printing services in Preston

If you are a Lancashire-based business and you wanted to source banner printing in Preston then speak to Colin Cross Printers – they are based in Garstang, so ideal to supply banner printing in Lancaster or Preston, along with promotional flag printing – this reputable print company is handily placed for a quick turnround for all your business print needs.