Why Branded Uniforms are Good for Business

We all know how what we wear can affect how we feel. Wearing a beautiful dress can lift your mood, likewise, wearing a well-cut suit can help you feel smart and expensive. So, it goes to follow that if a workforce is provided with a uniform, it can affect how they feel when at work, when dealing with customers or when out at a trade show or exhibition. Uniforms can be as simple as a branded t-shirt or as complete as a full outfit.

Let’s take a look at ways that a branded uniform can help boost your staff morale and therefore your business.

Safety on site

For some workforces, safety is a big concern and extends to the type of clothing they might be required to wear. This applies to any staff that work out on the roads, are around heavy machinery, are exposed to extreme heat or food – the list goes on. Some types of work might require staff uniform to be constructed from specialist fabric or materials that protect from various substances or temperatures. In this instance, uniform is an absolute necessity rather than a preference. Providing staff with protective uniforms (rather than placing the responsibility on them) shows that you are a company that cares and will help your staff feel protected and respected.

Uniforms for a uniform appearance

If you have staff that are customer facing, then providing a uniform or even just t-shirts that match and are branded can create a cohesive look to your business. It makes it clear to your customers who staff are and therefore, who to ask for help. Having staff that are dressed in uniforms that are the same colour palette as your logo further reinforces your brand and creates a visually appealing flow to your store. Furthermore, staff will be happy to have a uniform so that their own clothes don’t get damaged or worn out.

Feeling part of something

There’s a reason why sports teams and athletes have matching uniforms. Not only does it make them instantly recognisable as a team to everyone who sees them, it also helps build morale and to feel part of something together. This mindset can be particularly beneficial if your staff are part of a marketing event or trade show. Having everyone dressed the same for big sales events can encourage feelings of unity and help drive confidence. The important thing here is to ensure that your staff have been part of making a decision about the uniform they will be wearing so that they feel comfortable and self-assured when speaking with customers.

Security at work

If your staff are required to wear a uniform, it makes it all the easier to identify anyone in the building or back of house areas that shouldn’t be there. Of course, there are still ways around this for imposters, but uniforms improve security and are a deterrent to criminals. Your staff will feel more secure knowing that they can easily identify someone who shouldn’t be there. Conversely, in moments of emergency where time is of the essence, such as a fire risk, differentiating between customers or staff can be essential, just to ensure customers are directed appropriately.

Colin Cross – the print company to go to for branded uniform in Lancaster

Is your business based in Lancashire? Do your staff require safety clothing? Perhaps you are you looking for somewhere to get hi vis vest printing in Lancaster? Well, look no further. Colin Cross has over 50 years of printing experience and are experts in the field of branded workwear. They are a reliable printer in the Lancaster area but have a huge client base that is nationwide. For anything print, they have you covered. Contact them today to find out how they could help your business.