How To Keep Business Stationery Looking Modern
Starting a conversation about business stationery at a party probably won’t make you the main attraction in the room – it is often regarded as a bland and boring, but necessary, aspect of business! Business stationery items do not, however, need to be purely functional tools for informing people of an outstanding invoice or such – well-designed and creative stationery can be eye-catching and act as a brand ambassador for your business to your clients. Here are some suggestions for creating a more dynamic business stationery product for your company:
Typography
Choose a typographic style that fits with your company brand and product or service – the type you use can create an impression of your company. Ensure the font you use on your stationery reflects something of the image you want of your brand – consider mixing weights and colours that will create a design that gets noticed and is immediately recognisable as your company and brand. Business cards, marketing brochures and everyday business stationery should all complement each other and have the same distinctive company logo and colours.
Calligraphy
If you want a more ‘personal’ touch for your business stationery then consider the calligraphy aspect of your stationery design – printed stationery using ‘softer’ lettering will create distinctive stationery that is both eye-catching and interesting. Looped lettering or a simple pattern feature on the letterhead will distinguish your company literature from your competitors and can look stylish, individual, and professional.
Geometry
Consider using varied and unusual geometric shapes as part of your stationery design – different angles and shapes can be more attention-grabbing and interesting. Vibrant colours and unusual shapes look modern and energising and can inject some interest into your stationery design that will be memorable to your clients and customers, acting as a distinctive brand reinforcement every time anybody accesses your literature.
Consistency
Having decided upon your company design then ensure it is reproduced on all your company correspondence and marketing materials – complement slips, letterheads, business cards, marketing flyers and brochures, as well as repeating the same design on all your online media and social platforms used for company marketing. This consistency will reinforce your company brand and image and forge a unique recognition of your brand when viewed by others.
Accessorise
For added creativity and appeal consider accessorising your business stationery – for example, sealing your business correspondence with branded stickers gives that added difference that makes the literature appear more individual and personal to the recipient, as well as displaying that modern creative aspect of your company.
There are many printing companies in Lancashire, but Colin Cross Printers are the ideal choice for your business stationery printing in Lancaster. They also offer printing services in Preston and the surrounding area, always using the best quality paper stock, finishes and printing methods. They offer a complete printing package, and their knowledgeable and experienced staff can help and advise you on all aspects of business print items – so if you need business stationery or brochure printing in Lancaster, Colin Cross printers should be your first port of call!
Colin Cross – the print company to go to for business stationery in Lancaster
Is your business based in Lancashire? Do your staff require business stationery? Perhaps you are you looking for somewhere to get business card printing in Lancaster? Well, look no further. Colin Cross has over 50 years of printing experience and are experts in the field of business stationery. They are a reliable printer in the Lancaster area but have a huge client base that is nationwide. For anything print, they have you covered. Contact them today to find out how they could help your business.