How To Elevate Your Brand Image With Business Stationery
The way in which businesses communicate with each other and their targeted customer bases has been changed with the digital advancements in communications – whilst company websites, social media platforms and email all play an important part in these daily business exchanges, there is still an important role for printed business stationery. When reinforcing your company brand and image, printed materials offer a personal touch and help build and cement business relationships – signed letters or compliment slips show that touch of extra care taken over that specific customer which can instil a business trust and loyalty the somewhat impersonal digital options don’t allow! Here are some considerations with regards to producing professional looking business stationery that will automatically elevate your brand image:
Design
Remember that your printed business stationery is not just a sales tool – bespoke, branded stationery will always be an effective brand reinforcement source. These printed materials are often the first image of your business that a customer sees, so ensure that they project the right impression. Ensure that your stationery contains all the important contact elements for your business – telephone numbers, company address, email and website addresses, and any social media platform access information. Keep the design clean, relevant, and consistent with any other brand representation such as corporate colours, logo, and typefaces used in your other marketing and advertising materials.
Colour
Consider the use of colour for your business stationery design – blacks and greys present a more professional image when used for letterheading and information text appearing on your stationery – whilst bright, vibrant colours may be eye-catching, they can also appear garish and even ‘tacky’ and cheap if not used properly. You should include any company logo in the colour that it appears in every other branded source, but that may be the only colour aspect you need!
Quality Materials
The quality of the paper and printing inks you use for your corporate stationery is important – it can reveal a great deal about your businesses’ attitude to professionalism and excellence. Whilst it may seem a cheaper option to produce your stationery items on lower-quality paper, it is a false saving – premium paper options with good grades will present a much more professional image of your company and promote a feeling of quality with your customers or clients. You will be judged by the quality of your business stationery – if it presents a professional image then customers will assume that the service or product you are providing will be of equal quality!
Layout And Typography
You need your printed stationery products to be attractive and easy to read – so ensure your layout is in an orderly fashion and design. Keep the layout simple and unified – highlight the key information and pay attention to the hierarchy, spacing and alignment of your content. Use typefaces that are relevant for, and consistent with, your overall corporate branding and personality and ensure that the content can be easily read at various sizes – a complicated content arrangement may appear cluttered and difficult to read which will project an ‘untidy’ and therefore somewhat amateurish impression.
Print Methods
You can elevate the appearance of your printed stationery by employing some specialist printing techniques or methods – embossing, foil stamping, and spot UV coating can all add a sophisticated and ‘high-end’ feel to your stationery! They introduce a tactile element along with added aesthetics and elevate the whole design and appearance of your printed materials, projecting the smart and professional image that you would want for your brand.
Print Suppliers
Choosing the right print supplier is important in producing the best printed stationery for your business – an established and experienced print supplier can offer you all the advice and guidance you need with regards to design, materials, and finished printed products. A print company that supplies a variety of customisation options and processes, along with rapid turnaround times will be able to produce the bespoke printed stationery that professionally reflects your brand values and image. High-quality business card, letterhead, and compliment slip printing can be a real asset to your company image and business impact on customers.
Why Choose Colin Cross
At Colin Cross, we offer a wide range of marketing collateral, from signage and display, to leaflets and flyers, business cards, and embroidered workwear. If you’re in the market for some marketing collateral, or would like to know more, look no further than Colin Cross; digital print experts specialising in printing services in Preston, Lancaster and Morecambe, and with over 40 years of experience in the printing industry.
We are able to tackle almost all your printing needs in house, giving you and your business access to one of the best printing companies in the Lancaster area, and indeed the UK as a whole. To find out more, simply contact us on 01995 602288 or email: info@colincrossprinters.co.uk.