Getting your brand image right from the start can pay huge dividends for your start-up, driving sales and giving your business credibility. Your branding directly connects with your customers and if your branded materials look cheap, that will be their takeaway impression of your company. First impressions count, so make sure yours are as positive […]
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Professional branding and branding for a small business should never be underestimated – it builds trust and credibility and it’s essential for securing you business. Customers are far more likely to use you over a competitor if you have a defined brand strategy, coupled with strong and functional branding.
Read moreWhenever you think of a well-known brand, it is almost certain you will be able to instantly identify their logo. Think of the Apple with its bite out, the primary colours of Google, the four interlinked rings of Audi or the italic script of Kellogg’s or Coca-Cola. A logo ties up neatly and succinctly the […]
Read moreYou have the idea, the investor, the potential clients… and now you just need a name. This might be the trickiest bit so far, though. The word or words you choose have to reflect your business personality, attract clients and make you stand out among competitors. And, as in any marketing strategy, creativity is the […]
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