Your Guide to Creating the Perfect Logo

Posted on June 14, 2016 by Adrian

In the commercial and corporate worlds, your logo is one of the most important aspects of your company. It’s essentially the first feature of your business that people will come into contact with, and you will want to make sure that you’re turning heads and making people sit up and notice what you and your business are all about.

Designing a logo that both stands out and reflects your company perfectly isn’t as difficult as you may think! Can you really create an outstanding logo in Two simple steps? We think you can!

The Five Principles of Logo Design

Before you even start thinking about how you want your logo to look, it is essential that you familiarise yourself with the five essential principles of logo design.

These principles are there to guide your design to make sure that it is heading in the right direction with regards to impact and purpose. The five principles are as follows:

• Simple – a successful logo will never be overcomplicated.
• Memorable –you need your logo to stick in the minds of those who see it.
• Timeless – you don’t want to have to change your logo every year.
• Versatile – your logo will need to be successful in many different applications.
• Appropriate – your logo needs to be relevant to your business and what you want to achieve.

Combining all the above will help you create a design that is both attractive and successful.

The Do’s and Don’ts

Every logo is going to be different, so there’s not necessarily a right or wrong way to go about it.

There are, however, some things that you should and shouldn’t do with your logo and its design in order to make is as successful as possible.

DO:

• Give your logo some form of meaningful design that reflects your company.
• Inspires trust and confidence in your company to those who see it.
• Creates a connection between the person seeing the logo and your company.
• Gets people thinking about your company and what you offer.

DON’TS:

• Don’t use stock images – be creative and make your own!
• Don’t attempt to do it yourself if you aren’t a trained designer – leave it to the professionals.
• Don’t use photographs – they don’t scale well and can make a logo look too crowded.
• Don’t just use any old font – try and find one which creates the feel you want to achieve with your business.

Although you may not necessarily designing the logo yourself – unless you are a designer – it is important to think about what your logo means and how you want your company to be perceived by the people who will come into contact with your logo. After all, you’ll want to make the best initial impression that you can!

If you need some design help when it comes to creating the perfect logo for your business, don’t hesitate to get in touch with us here at Colin Cross Printers today. Our design team is waiting to hear from you and guide you through the logo design process to create an utterly unique, eye-catching logo for your business.