The Power of Colours in Your Business

Colours are a powerful psychological tool. They can help you create a good first impression with your business stationery and can make any design great, as we are heavily influenced by what we see. We feel a more natural affiliation to some colours than others – after all, we’ve all been asked at least once what our favourite colour is. We don’t often notice the impact that our colour choices have on websites, stationery and packaging or retail, but the truth is that it happens.

The Power of Colour

Colour has a powerful subconscious effect in your life, meaning that understanding them can give you an important tool to take full advantage of in marketing and promotional efforts, which can help improve your business. 90% of the snap judgements we make about products can be attributed to their colours, further proof of their importance.

Colours can also trick us – for example, if a room is painted orange or red, we’re more likely to think the temperature is higher than a room painted blue or purple. Also, the colour white is an interesting one. It’s great to represent modernity, but it can also cause lack of stimulation if your workroom is too monochromatic – this illustrates that, if not used correctly, colours can have a negative effect.



The Right Colour in the Right Way

Colour can be a tricky concept but, if used well, can provide you with an invaluable tool in your business. Say, for example, that you wanted to create a game for children. It’s important that the colours you choose match the theme – meaning you’re likely to have more success if you choose something colourful, bright, instead of blacks, greys or browns.

While there are no clear-cut guidelines on which colour should be used where, the context you’re working with is still vital. The colour you choose will highlight that, as well as create the appropriate mood or feeling.

Colours and Emotions

Your surroundings influence your emotions and state of mind, which is likely based on the colours of those spaces. You may feel more relaxed in a blue room, or more stressed in a red. Black can speak to intelligence and authority, but if used too much it can become depressing. Orange may indicate happiness, energy, which makes it a great colour for dynamic businesses. And so on.

The way colours make us feel is subjective, since no one is the same, but the general principles are the same. It’s the reason why we associate pink with softness and romance, or green with nature and tranquillity.


Colours can create the perfect atmosphere in your business and help you improve it – as well as contributing to your employees’ wellbeing. At Colin Cross Printers we pride ourselves in providing solutions that can meet your colour needs, so don’t hesitate to contact us or call us on 01995 602288 to request or services or learn more about what we can do for you. Also, you can follow us on Facebook and Twitter to stay on top of our latest news and offers!