Whether it’s a glossy catalogue showing off your latest products or simply an information booklet for your clients to leaf through, it’s vital that your brochure makes a good impression.
In this blog post, we will take a look at the different methods you can use to make your pamphlet look perfect and get more customers through the door.
Font is Key
While it might seem like a good idea to mess around with fonts and have an explosion of different styles and sizes on your pages, it’s important to keep a consistent style.
Your key objective with a brochure is to get people to pick it up and leaf through it. If you splash a load of different styles on your front cover, you’ll come across as chaotic and disorganised – and may turn people away.
After all, if you can’t look organised with your fonts, why should a client believe you’ll be organised with your services?
Indulge in Texture
Some people mistakenly believe that effective advertising only happens on screens these days, but there’s really no substitute for the impact a textured, full-colour physical brochure can have.
At Colin Cross Printers, our specialists make full use of expert texture techniques like foiling and soft touch laminate spot UV to produce a brochure that will hook your clients and customers in straight away.
Don’t Skimp on Paper
When you’re producing a brochure, you might feel tempted to cut back on paper quality in order to save money. But that could end up coming back to haunt you, as it risks ruining your hard work.
Flimsy paper rips more easily, which not only gives your brand a shoddy look to anyone who happens to see the brochure but can also mean your key messages can be torn out or disfigured to the point they’re unreadable.
Prevention is the best cure, so make sure you avoid these problems by going for a decent, strong paper.