When it comes to business stationery, companies often focus their attention on business cards, letterheads or brochures. However, be careful not to neglect the other client-facing correspondence you are likely to use, such as those all-important invoices, as doing so can result in appearing careless and lacking in attention to detail. Although it might be […]
Print marketing should be used as part of a multi-channel marketing strategy including a range of offline and offline activity. Print marketing can be used for marketing your business directly, or indirectly, increasing awareness of your brand and the product or service you’re offering. Using well designed, high-quality print says a lot about your business, […]
If you have made the decision to exhibit at a trade show, you will have no doubt invested substantially in this opportunity. These wonderful chances to meet and interact with your customers (both business and consumer) can be hugely rewarding, but often the full impact of these moments is lost because necessary preparations haven’t been […]
Even in the digital age, promotional products matter. In fact, they offer a retention and reach that other marketing methods are envious of, making a printed pen or branded stress ball a powerful and effective way of getting your brand image out there.
Getting your brand image right from the start can pay huge dividends for your start-up, driving sales and giving your business credibility. Your branding directly connects with your customers and if your branded materials look cheap, that will be their takeaway impression of your company. First impressions count, so make sure yours are as positive […]
Professional branding and branding for a small business should never be underestimated – it builds trust and credibility and it’s essential for securing you business. Customers are far more likely to use you over a competitor if you have a defined brand strategy, coupled with strong and functional branding.
Whenever you think of a well-known brand, it is almost certain you will be able to instantly identify their logo. Think of the Apple with its bite out, the primary colours of Google, the four interlinked rings of Audi or the italic script of Kellogg’s or Coca-Cola. A logo ties up neatly and succinctly the […]
You have the idea, the investor, the potential clients… and now you just need a name. This might be the trickiest bit so far, though. The word or words you choose have to reflect your business personality, attract clients and make you stand out among competitors. And, as in any marketing strategy, creativity is the […]