Key Design Elements in Effective Branding

Whenever you think of a well-known brand, it is almost certain you will be able to instantly identify their logo. Think of the Apple with its bite out, the primary colours of Google, the four interlinked rings of Audi or the italic script of Kellogg’s or Coca-Cola. A logo ties up neatly and succinctly the […]

The Power of the Pen – How Promotional Gifts Can Benefit Your Marketing

Take a look around your home, and you’ll no doubt find at least one promotional gift from a company: a pen, a keyring, a fridge magnet…the possibilities are endless. Are you making the most of such items to promote your business, though? At Colin Cross Printers, we’ve created a list of five reasons why they’re […]

How to Successfully Change your Brand

Just as we develop and change as human beings, a business can outgrow its brand. The prospect of rebranding is both exciting and daunting but executed in the right way, it is possible to reap the rewards of a successful brand change. Our top tips will guide you through your rebrand project: