Typography is an art form in which text is composed by arranging physical types, providing a legible and appealing written language. Used in everyday life, typography is an extension of your brand’s voice and identity. Understanding how typography can influence consumers’ opinions about your brand will help you design your business’ typography.
You have the idea, the investor, the potential clients… and now you just need a name. This might be the trickiest bit so far, though. The word or words you choose have to reflect your business personality, attract clients and make you stand out among competitors. And, as in any marketing strategy, creativity is the […]